Connecticut Launches MerchCT Online Store for State Apparel and Gifts

Connecticut just rolled out MerchCT, an official online shop packed with apparel, accessories, and gifts that celebrate state pride. The timing couldn’t be better—it’s here for the holiday shopping rush.

From aviation roots to serious pizza bragging rights, the site pulls together stories and symbols that make living in Connecticut—from Hartford to New Haven, Bridgeport to Stamford—feel like something you’d actually want to wear on your sleeve.

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MerchCT: Connecticut’s New Hub for State Pride

You’ll find MerchCT at merchct.com. The state’s pitching it as a fresh, modern way to show off Connecticut’s identity.

This launch is part of a bigger push to connect residents and visitors with what makes our communities—from Norwich and Waterbury to Danbury and New Britain—stand out.

State officials say Connecticut pride is at its highest since 2012. MerchCT wants to ride that wave with designs that feel both local and up-to-date.

A Simple, Modern Shopping Experience

The store’s vibe is simple, modern, and accessible. Clean layouts and easy-to-browse collections make it painless to find something that clicks—whether you grew up in New Haven County or just fell for the shoreline on a weekend trip.

What You’ll Find on MerchCT

MerchCT sorts its gear into six signature collections, each spotlighting a different slice of Connecticut culture and history. State Chief Marketing Officer Anthony Anthony says the idea is to let people literally “wear their pride on a sleeve” and tell their own Connecticut story.

Let’s dig into what each collection brings to the table.

MADE Collection: Honoring Connecticut Innovators

The MADE Collection nods to Connecticut’s long legacy of innovation and manufacturing. This is the side of the state that built engines, tools, and tech that moved the country forward.

Designs inspired by historic and modern makers

Subtle nods to industrial roots in cities like Hartford, New Britain, and Bridgeport

Flight Collection: Celebrating Aviation Roots

The Flight Collection puts Connecticut’s aerospace heritage front and center. With a deep connection to the skies and engineering, it just makes sense.

Graphics reflecting aviation history and aerospace technology

Great for folks with ties to the state’s defense and aerospace industries

All Love Collection: Inclusivity Front and Center

The All Love Collection aims to reflect an inclusive, welcoming Connecticut. These pieces speak to every resident, whether you’re in a coastal town or a city in the heart of the state.

Messaging focused on unity, acceptance, and community

Appeals to a broad range of ages and backgrounds

Area Code Collection: 203 and 860 Pride

If you feel as strongly about your area code as your hometown, the Area Code Collection highlights Connecticut’s two big ones: 203 and 860.

Bold 203 and 860 designs for phone-number pride

Perfect for showing off where in the state you call home

Pizza State Collection: Celebrating the Pizza Capital of the U.S.

Connecticut’s claim as the Pizza Capital of the U.S. finally gets its own spotlight in the Pizza State Collection. It’s a clear nod to the legendary pies of New Haven and beyond.

Playful graphics celebrating CT-style pizza

For food lovers and local restaurant regulars

Limited UConn Collection: Championship Energy

Finishing off the lineup is a Limited UConn Collection with championship-inspired designs. These pieces tap into the energy of the Huskies’ national titles.

Special edition items tied to UConn’s winning tradition

Great for students, alumni, and lifelong Huskies fans

Why MerchCT Matters for Connecticut Communities

MerchCT isn’t just about shirts, hats, or tote bags. It’s a piece of a bigger plan to shape how Connecticut sees itself—and how outsiders see it too.

The state pulls together symbols like aerospace innovation, legendary pizza, inclusive values, and college championships. This gives folks from Hartford, New Haven, and Stamford a shared visual language they can actually feel proud of.

MerchCT gives people a real, everyday way to show their Connecticut pride. Some folks shop for holiday gifts, others want to send a bit of home to a college student, or maybe just grab a sweatshirt that quietly says, “Hey, I’m from here.”

Ever feel that little tug of affection when you cross back into Connecticut? Now, you can wear that feeling—or hand it to someone else.

Here is the source article for this story: Connecticut launches MerchCT online store

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